Analyzing your ranking and spying on competitors are essential for SEO optimization to get leads. Here are the best free SERP checker tools.

What Is SERP

The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.

Basically SERP stands for “Search Engine Results Page” — the pages of results that are generated after a Google search query is submitted. The SERP displays the top-ranking websites, paid ads for the queries, and other specific SERP features, which we will discuss shortly.

Why Need SERP Checker Tools

Seo Tools such as Zutrix show you how you weigh up next to your competitors, give you ideas for which SEO strategy to follow, and works as a rank tracker. This enables you to monitor the performance of your SEO efforts.

Reasons Digital Marketers should use a SERP Checker Tool

A SERP checker tool helps you get an in-depth understanding of which keywords your site is currently ranking for.

👉To Identify Keywords

👉Analyzing Competitors

👉Local SERP

Top 7 Best Free SERP Checker & Tracker Tools

If you’re thinking of adding a rank tracker tool to your site, there are plenty of options in best free serp tracking tools.

1. Semrush

Using Semrush, you can set up a campaign and specify your domain name, location, and keywords. You can view your data from the user-friendly interface, set up email alerts, and export your information into PDF format.

2. Moz Pro

Moz Pro has a full suite of SEO products, including its Rank Tracking tool. You can set up campaigns that monitor your chosen keywords over time and across different devices.

3. Ahrefs

Ahrefs also provides excellent visual data. You can view your visibility and performance relative to competitors through interactive graphs. Additionally, Ahrefs has a sophisticated segmentation system to sort your keywords based on tags and filters.

4. MonsterInsights

MonsterInsights’ SEO Ranking report can track 50 Google search terms and show your respective rankings. You can also view data related to clicks, impressions, and Click-Through Rates (CTRs).

5. SE Ranking

SE Ranking is also a great option for tracking diverse rankings. It goes beyond the simple SERPs and considers map search results, paid ads, and videos. You can also simultaneously view ranking data for up to 20 competitors.

6. Nightwatch

Nightwatch is more than a simple SERP tracker tool. It also includes keyword discovery features to help you target new phrases. Additionally, Nightwatch can audit your website for SEO issues and suggest improvements.

7. SERPWatcher

SERPWatcher relies heavily on graphs and other visual aspects to provide user-friendly overviews of your performance. You can also set up email alerts and generate shareable reports for your entire team.

Monitoring your position in the SERPs is essential. With a rank tracker tool, you can view your SEO progress over time, keep an eye on your competitors, and attract more organic traffic.